The swift evolution of the Harris/Walz campaign brand.
A masterclass in political rebranding — urgency, system thinking, and audience under pressure.
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Notes from the practice.
Long-form on brand systems, communications, and the slower kinds of marketing work that compound.
The AI search shift — is your business visible?
When buyers ask AI for recommendations, the only brands that show up are the ones with a documented point of view.
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Why acronyms, buzzwords, and jargon sabotage your marketing.
An opinionated take on why specific language wins, and the words we keep cutting from client copy.
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