GENERALApr 2026
The AI search shift — is your business visible?
When buyers ask AI for recommendations, the only brands that show up are the ones with a documented point of view.
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Thoughts
Notes from the practice.
Long-form on brand systems, communications, and the slower kinds of marketing work that compound. Open the featured article →
All thoughts
REBRANDINGMar 2026
The swift evolution of the Harris/Walz campaign brand.
A masterclass in political rebranding — what we can learn about urgency, system thinking, and audience.
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STRATEGYFeb 2026
Why acronyms, buzzwords, and jargon sabotage your marketing.
A short, opinionated take on why specific language wins, and the words we keep cutting from client copy.
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TECHNIQUEJan 2026
The brand-system audit: the most undervalued engagement we run.
Three quiet weeks of work that often determine whether the next eighteen months go well.
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INSPIRATIONDec 2025
Notes on building a studio that says no.
Why we turn down more work than we take on, and what we recommend instead.
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TECHNIQUENov 2025
Measure twice, launch once — the value of a real pre-launch audit.
Most launch failures aren’t strategy failures. They’re execution checks that nobody owned.
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STRATEGYOct 2025
From noise to impact — how marketing basics and content strategy still win in the age of AI.
AI is cranking out copy at light speed. The foundations of marketing haven’t changed — and they’re how you cut through.
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REBRANDINGSep 2025
Tagline and brand message.
Taglines sound deceptively simple. Honing your brand’s core message to four or five words is a strategic creative process.
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STRATEGYAug 2025
Good web design is critical to your brand’s credibility.
It takes about 50 milliseconds for visitors to form an opinion about your website — and 94% of first impressions are based on design.
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TECHNIQUEJul 2025
Eight questions for your next web project.
Hiring a web developer is like hiring someone to build an addition on your house. Here’s how to know you’re getting the right person for the job.
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